Sky has announced a significant shift in TV viewing habits, potentially spelling the decline of traditional satellite dishes. The company has ceased selling its Sky Q set-top box online and is now promoting Sky Stream and Sky Glass TVs as alternatives.
The decision to discontinue Sky Q online sales is part of a strategic move towards internet-based content delivery through Sky Stream and Sky Glass. These options offer quicker setup, eliminate the need for home visits by engineers, and receive regular updates and feature enhancements. Moreover, the entry-level Sky Stream package is more cost-effective, starting at just £15 per month.
The transition from Sky Q to streaming services is not unexpected, as newer customers increasingly prefer streaming solutions over satellite-based systems. However, existing Sky Q users need not worry, as the change only affects online purchases. Sky Q remains available for purchase through direct calls to Sky or in retail stores.
Although Sky Q continues to be a popular choice for many households, the company’s focus is clearly shifting towards streaming platforms. Customers can still acquire Sky Q through alternative channels or explore the streaming options of Sky Glass and Sky Stream, preferred by the majority of new customers.
In conclusion, while Sky Q retains its place in the market, the industry trend towards streaming services is gaining momentum, reflecting a shift towards a streaming-centric future.