Thursday, February 19, 2026

“Apple Issues Fraud Alert in UK: Warns Against Scams”

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Apple has issued a cautionary alert to users in the UK amid a surge in fraudulent activities targeting consumers. The tech giant is advising vigilance against social engineering tactics and has outlined preventive measures to counter these deceptive schemes.

Social engineering is a deceptive technique employed by scammers to manipulate individuals into divulging sensitive information or money. Apple highlights that these scams frequently involve imposters posing as reputable companies or organizations.

These scammers utilize increasingly sophisticated methods to extract personal information such as passwords, codes, and financial details. The company emphasizes that phishing remains a prevalent form of social engineering, often initiated through deceitful emails. They further caution that scammers are adept at exploiting various communication channels to dupe users into disclosing confidential information or making payments.

Apple recommends exercising caution when encountering unexpected messages, calls, or requests soliciting personal details like email addresses, phone numbers, passwords, security codes, or financial transactions. In case of uncertainty, it is advisable to directly contact the company through official support channels.

To help identify potential social engineering attacks, individuals should remain alert for specific indicators:

– Refrain from sharing passwords or security codes and avoid entering such information on third-party websites.
– Enable two-factor authentication for added security measures.

As part of their security advisory, Apple advises against using Apple Gift Cards for transactions and urges users to be wary of suspicious communications claiming to be from Apple. They stress the importance of contacting Apple directly through authorized support channels or physical stores when needed.

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