Lidl has secured the title of the most affordable supermarket, surpassing Aldi according to a recent report by Which? for the second time in recent months.
For a list of 70 essential items, shopping at Lidl averaged £120.46 in October, or £120.38 for members of its loyalty program, Lidl Plus. In contrast, an identical basket of goods at Aldi came to an average of £121.
Analysis by Which? has revealed that Aldi has held the title of the cheapest supermarket 22 times out of the last 24 months. The comparison included a mix of branded and own-brand products like Birds Eye Peas, Hovis bread, milk, and butter.
In comparison, Tesco customers would have spent £134.89 last month, or £133.38 with a Clubcard, while Sainsbury’s shoppers faced a bill of £139.68, reduced to £136.79 with a Nectar card.
Which? also conducted a price comparison for a more extensive list of 187 items, excluding Aldi and Lidl due to their smaller product ranges compared to other supermarkets.
For a larger shopping list, Asda emerged as the most cost-effective option at £469.11, whereas the same basket would have cost £476.11 for Tesco Clubcard holders and £481.34 at Morrisons with a More loyalty card.
Waitrose stood out as the priciest option for both smaller and larger shopping lists. The analysis factored in special offer prices and loyalty discounts where relevant but excluded multi-buy promotions.
Reena Sewraz, Which? Retail Editor, commented on the findings, emphasizing Lidl’s affordability and Asda’s competitiveness. With rising food prices, consumers are encouraged to compare prices as simple changes in shopping habits could lead to significant savings, potentially up to 26%.
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