Meghan Markle surprised royal enthusiasts with an intriguing social media post promoting her latest offerings from her lifestyle brand As Ever. Prior to her trip to Paris Fashion Week in France, the Duchess of Sussex took to Instagram to unveil a new product – a 2024 Marlborough Sauvignon Blanc from New Zealand, alongside a restock of her apricot spread and orange marmalade. The promotional pictures featured Meghan in her Montecito mansion kitchen in California, showcasing herself using canning equipment to extract a jar of jam from a large saucepan on the stove.
Viewers quickly noticed a detail in the photos where Meghan seemed to be holding the jar lifter incorrectly, as she grasped the curved end meant for lifting jars instead of the black rubber handles. Social media buzzed with comments pointing out this apparent mistake, with some humorously suggesting it was her first attempt at canning.
Critics questioned Meghan’s familiarity with the equipment, contrasting it with the brand’s marketing that emphasizes her personal recipe creations. The images sparked online debates, with some users highlighting the correct usage of the jar lifter and expressing skepticism about Meghan’s hands-on involvement in the canning process.
The jar tongs featured in the post are traditionally used for safely lifting hot jars and cans during the canning process at home. This post followed Meghan’s earlier announcement of a new As Ever wine, released just before her appearance at the Balenciaga show during fashion week in Paris.
The official As Ever website provided more details about the new white wine, the third wine variant available from the Duchess of Sussex’s brand. Described as bright, balanced, and versatile, the Sauvignon Blanc boasts citrus aromatics and a smooth finish, perfect for various occasions from everyday dinners to special gatherings.
By subtly unveiling the new product on social media with a cryptic caption, Meghan continues to expand her brand’s offerings, engaging fans with innovative products and a touch of exclusivity.