New Balance and the Scandi fashion brand GANNI have joined forces for a new collaboration that has stirred up mixed reactions online.
The two labels have introduced a pair of ‘troafers’, a unique shoe style that combines the sporty look of a trainer with the refined touch of a loafer. This fusion creates a bold fashion statement that is sparking discussions among fashion enthusiasts.
Described as the most divisive shoe release of the season, the partnership blends GANNI’s chic Scandinavian style with New Balance’s iconic sneaker reputation, appealing to some but not all due to its distinct aesthetic.
Whether you are intrigued by the idea of a shoe that balances comfort and elegance or skeptical about its appeal, it is undeniable that this shoe has become a topic of conversation. The reaction within our fashion team is split, with some members, including myself, tempted to purchase a pair while others remain unconvinced.
Priced at £160, the GANNI x New Balance 1906L Loafers lean towards the higher end for New Balance but offer a more budget-friendly option for GANNI fans.
The collaboration aims to blur the boundaries between athleisure and traditional style, featuring a sturdy rubber sole that promises all-day comfort while making a bold fashion statement.
The playful design aesthetic of GANNI shines through in this pair, with eye-catching details like snake print, vibrant colors, and a metal butterfly embellishment on the strap, complemented by silver accents and an athletic sole reminiscent of New Balance’s signature style.
Opinions on the ‘troafers’ are divided, as evidenced by comments on GANNI’s Instagram, with some users expressing disapproval while others praise them as perfect. Will ‘troafers’ become the standout shoe trend of the autumn season?
Apart from these brands, other controversial shoe releases have made waves this year. UGG’s sheepskin ballet flats and H&M’s faux fur heels have also sparked discussions among fashion enthusiasts, showcasing a range of mixed reactions from consumers.

