New Look has introduced its inaugural loyalty program offering exclusive discounts to members.
Enrollment in Club New Look is complimentary, providing advantages such as weekly “Club Prices” on specific items, early access to sales and promotional events, and participation in member-only contests.
New members receive a 25% welcome discount. The fashion retailer aims to enhance the shopping experience for its 10 million identified customers with a more personalized approach.
Helen Connolly, CEO of New Look, stated, “At New Look, we continuously seek ways to acknowledge and reward our customers better. Club New Look is our latest loyalty initiative, tailored to provide exclusive benefits that make our members feel recognized, valued, and motivated.”
“After a successful soft launch attracting 500,000 customers to our club, our target is to reach 800,000 members by the end of this fiscal year,” Connolly added. “We are thrilled to expand this program nationwide as part of our strategy to offer a more digitally focused, personalized, and rewarding shopping experience.”
Following store closures, including 26 locations in the Republic of Ireland, New Look is reportedly considering further closures when leases expire due to increased operating costs.
New Look has not officially confirmed reports suggesting that about a quarter of its stores may face closure. The retailer currently operates 338 stores in the UK.
In other retail developments, US brand Anthropologie has disclosed plans to open three new stores in the UK, expanding its presence on the high street.
Gap, a US clothing brand, is set to reestablish its presence in the UK with three standalone stores. Gap’s flagship store in Covent Garden will open on November 6, followed by additional locations in Westfield London and Wembley Park London Designer Outlet.
Moreover, Gap has various shop-in-shop concepts within Next stores and concessions in Next stores across England and Ireland.
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