A massive sugar sculpture resembling London’s famous Tower Bridge has been unveiled, showcasing intricate details crafted from over 25kg of sugar, equivalent to almost 100,000 calories. Taking more than 150 hours to complete, the replica features key elements such as the two towers and the elevated walkway, standing at nearly two-and-a-half feet tall.
Renowned artist Michelle Wibowo meticulously designed the sculpture, incorporating delicately crafted windows, doors, and suspension rods after studying the architectural intricacies of bascule and suspension bridges. Commissioned by Kellogg’s for their ‘Reductive Art Exhibition – a story of salt and sugar,’ the piece symbolizes the company’s dedication to reducing salt and sugar content in cereals by 18% and 23% respectively over the past decade.
Expressing her enthusiasm for the exhibition, Wibowo shared, “Creating a salt and sugar art piece for this show was a thrilling opportunity. Researching the design history of Tower Bridge was intriguing. I hope visitors will appreciate the intricate details of the sculpture inspired by the real bridge.” The exhibition, featuring various sugar and salt sculptures, sketches, and animations, will open in London and Paris at gallery@oxo on September 8th and 9th for a limited time.
The event will showcase works by notable artists like Quentin Devine, Gala Bell, Bashir Sultani, and Tim Simpson. A spokesperson from Kellogg’s emphasized the brand’s commitment to promoting healthier breakfast choices through the Reductive Art Exhibition, highlighting their efforts to enhance cereal recipes over the years without compromising on taste or resorting to artificial sweeteners.