Several inspiring individuals are in the running for the prestigious Pride of Britain award. Among them, one will be selected as the ITV Fundraiser of the Year at the upcoming Mirror’s awards ceremony.
The Daily Mirror Pride of Britain Awards, in partnership with P&O Cruises, shine a spotlight on the unsung heroes of the nation. The event, set to air on ITV in the Autumn, celebrates the extraordinary contributions made by individuals dedicated to enhancing the lives of others.
In a heartwarming story, Amber Sheehy tragically passed away just before her ninth birthday after bravely battling a brain tumor. In her memory, her parents, Amanda and Jon, established Amber’s Army, a charity that has raised over £250,000 through various initiatives such as the Amber’s Army Ball and charity football matches.
Jon emphasized the importance of supporting families beyond the sick child, which led to the charity’s focus on providing comprehensive support. Recently, the organization hosted the Amber’s Army Allstars vs Norwich City Legends match, raising funds for memorable experiences and respite for families facing medical challenges.
Victoria Skinner, a mother of one, faced a dire cancer diagnosis in 2021 but refused to let it defeat her spirit. Despite undergoing chemotherapy, she embarked on a journey of fitness and fundraising, raising over £33,000 for her charity, the Tor-Rox Foundation, which promotes physical activity for cancer patients.
Steve Jack, a resilient individual born with Spina Bifida and amputated legs, took on physical challenges to support children in need. His efforts, including climbing Latrigg Fell and completing a 10K race, raised funds for young Koda, who battles leukemia, demonstrating Steve’s commitment to helping others.
Gill and Steve Ayling turned their personal tragedy into a mission to prevent similar heart-related losses. Following the sudden passing of their son Nathan, they advocate for heart screenings for young individuals and have raised £70,000 to facilitate these vital screenings in their community.
Kimberley Hattersley-Barton, a cancer survivor and advocate, organized charitable events to support fellow patients, emphasizing the transformative impact of charitable organizations on the lives of children and young people facing health challenges.
John Bell, grieving the loss of his son to suicide, embarked on charity walks to raise awareness and funds for mental health support organizations. Through his charity, Walk 4 Hope, he honors his son’s memory and promotes suicide prevention initiatives.
Jordan and Cian Adams, both carrying a gene predisposing them to early-onset dementia, are dedicated to fundraising for Alzheimer’s research. Despite their challenging prognosis, they remain optimistic about making a difference and honoring their late mother’s legacy through their charitable efforts.
Jo Priaulx, honored for her neonatal care service in Guernsey, founded the Priaulx Premature Baby Foundation to support families affected by premature births. Through her tireless efforts and community support, the foundation has raised £1.4m and continues to provide essential resources for families in need.

