Quality Street is set to bring a new element of surprise to this year’s holiday season with a special limited edition sweet, the flavor of which will remain undisclosed until December. Exclusive to John Lewis and Waitrose stores nationwide, this mystery sweet will be part of the pick and mix offerings that are making a return for the festive period.
Adding to the classic lineup of 11 beloved Quality Street favorites, the mystery sweet will allow shoppers to craft their own customized tin.
For enthusiasts of the Coffee Creme flavor, gift cartons featuring Coffee Creme will be on offer at John Lewis and Waitrose stores across the country, with the option to enjoy this popular sweet at the pick and mix station on Oxford Street.
Rachael Mundy, Nestlé Confectionery UK & Ireland’s Marketing Manager for Gifting & Seasonal, expressed excitement about introducing a mystery flavor to engage and entertain Quality Street fans. With the flavor being a closely guarded secret, Mundy anticipates the nation’s speculation and looks forward to hearing various guesses.
Lisa Cherry, Christmas Buying Manager at John Lewis, highlighted the return of Quality Street to their stores for Christmas 2025, emphasizing the anticipation surrounding the mystery sweet. The pick and mix stations, a cherished tradition for customers, will feature personalized ribbons and vintage-inspired baubles this year, enhancing the festive experience for families as they guess the new flavor and create unique tins for their loved ones.
In a new initiative for 2025, shoppers at selected John Lewis stores can personalize their tins by printing gift ribbons with names and messages for a special touch. The brand has also introduced a simpler tin design in conjunction with the personalized ribbon option, along with a selection of five Quality Street baubles inspired by vintage tins from previous years.
The flagship pick and mix station at John Lewis Oxford Street is currently open, with other stores set to follow suit throughout October. Participating locations include Bluewater, Cambridge, Cardiff, Cheadle, Cribbs Causeway, Edinburgh, Glasgow, High Wycombe, Kingston, Leeds, Leicester, Liverpool, Milton Keynes, Newcastle, Nottingham, Oxford Street (Platinum), Peter Jones, Solihull, Southampton, and Trafford.
Personalized ribbons can be obtained at select stores, including Oxford Street, Bluewater, Southampton, Milton Keynes, Liverpool, and Cardiff.