A novel fundraising initiative is leveraging Prime Minister Mark Carney’s mention of “hydronym” to raise awareness and support for Lake Ontario’s environmental preservation. Branded By Collins, a London, Ont., clothing brand, has introduced T-shirts featuring the phrase, “My hydronyms are Lake & Ontario,” with a portion of the sales proceeds benefiting Swim Drink Fish Canada, a Toronto-based charity dedicated to lake conservation.
Gregary Ford, vice-president and waterkeeper of the charity, expressed enthusiasm over the newfound public interest in Lake Ontario, fueled by discussions surrounding its identity. The initiative was sparked by U.S. President Donald Trump’s proposal to rename the lake to Lake America, prompting Carney’s firm stance on retaining the traditional name.
The term “hydronym,” denoting a body of water, garnered widespread attention following Carney’s remarks, with even water experts like Ford confessing to looking up its definition. Lake Ontario, a Great Lake situated between Ontario and New York, derives its name from the Huron-Wendat term “oniatarí:io,” meaning “lake of shining waters.”
Political figures in both countries have criticized Trump’s renaming efforts, with Ontario Premier Doug Ford unveiling a sign in Winona reaffirming the lake’s original name. Branded By Collins initiated the T-shirt campaign in collaboration with Curious Public, reflecting the company’s Canadian pride amid ongoing trade tensions.
The campaign, initially featuring hats, has expanded to include a range of apparel items, with proceeds supporting Swim Drink Fish Canada’s conservation initiatives. Ford emphasized the importance of safeguarding Lake Ontario against various threats, including climate change and pollution, underscoring the need for collective action in protecting this vital natural resource.