Meghan Markle’s lifestyle show on Netflix, “With Love, Meghan,” may not have received overwhelming praise, but it seems like this setback hasn’t deterred the Duchess of Sussex from further expanding her brand. Recent reports suggest that Meghan is venturing into the beauty industry, drawing inspiration from Victoria Beckham, a former pop star turned successful fashion and beauty entrepreneur.
Since stepping away from her royal duties and relocating to the US in 2020, Meghan, 44, has been keen on establishing herself as a prominent figure in the lifestyle sector. PR expert Dermot McNamara highlighted Meghan’s strategic approach to brand development, emphasizing her growing influence as a lifestyle trendsetter in the US. By potentially launching a beauty line, Meghan is following the footsteps of renowned women like Victoria Beckham and the Kardashians, who have transformed their personal images into global business empires.
Rumors have surfaced recently about Meghan gearing up to introduce a “mega-brand,” especially after being seen with the business powerhouse behind Kim Kardashian’s successful SKIMS range. British-born entrepreneur Emma Grede shared images of Meghan at an exclusive all-female dinner summit in Los Angeles, where guests enjoyed Meghan’s own As Ever Sauvignon Blanc.
In anticipation of her beauty venture, Meghan has been subtly hinting at her upcoming move by sharing clips of herself applying makeup without revealing the brand name. This strategic approach of gradually unveiling beauty content to the public is seen as a way for Meghan to connect with beauty enthusiasts and position herself as a relatable and hands-on entrepreneur.
While Meghan’s previous television projects have often leveraged her royal connections, she is now reportedly eager to embark on solo business ventures. Despite her desire for Harry’s involvement, sources indicate that Meghan is prepared to pursue her endeavors independently and is fully committed to the success of her upcoming brand, As Ever.
Meghan initiated plans for her beauty line over a year ago when As Ever filed a trademark application encompassing skincare, cosmetics, and fragrances. Drawing inspiration from figures like Victoria Beckham and Gwyneth Paltrow, Meghan aims to tap into the beauty market and leverage her massive following in the US to introduce her line of beauty products.
By actively engaging in fashion and beauty circles and attending prestigious events like Paris Fashion Week and the Fortune Most Powerful Women Summit, Meghan is solidifying her presence in the industry. Industry insiders suggest that Meghan’s foray into beauty aligns with her aspirations for financial independence and establishing a successful brand beyond her royal ties.
As Meghan prepares to dive into the beauty industry, industry experts believe that her resolute determination and strategic approach may pave the way for a successful brand launch. With a keen eye on influencers like Kylie Jenner and Victoria Beckham, Meghan is positioning herself as a formidable player in the beauty market, aiming to resonate with American consumers and establish her own unique identity in the industry.