Cadbury has recently reduced the size of its Mini Eggs bags from 80g to 74g while keeping the price unchanged, leading to complaints from customers. This practice, known as shrinkflation, involves decreasing product size while maintaining the price. Retail prices for Cadbury Mini Eggs vary across different stores. For instance, they are priced at £2.36 on the Cadbury website, £2 at Morrisons, and £1.74 at Asda. Consumers have expressed dissatisfaction with the smaller packaging, with one individual expressing frustration on social media.
Mondelez International, the parent company of Cadbury, attributed the size reduction to increased production costs. A spokesperson explained that rising expenses for ingredients like cocoa and dairy, as well as other factors such as energy and transportation costs, have necessitated adjustments to product sizes to ensure competitiveness and maintain quality standards.
The Mirror has reached out to Mondelez for further comments on the matter. This move follows a similar trend seen with Quality Street, which saw a reduction in weight from 600g to 550g during the Christmas period. Food policy expert Gavin Wren highlighted the downsizing trend in Nestle products, questioning the ongoing reductions in product sizes over the years.
In response, Nestle stated that their product ranges and pricing are determined each year based on various factors such as manufacturing costs, ingredients, consumer preferences, and market conditions. They emphasized providing a competitive range for Quality Street enthusiasts, with final retail prices being set by individual stores.