EE is slashing prices on smart TVs ahead of the 2026 FIFA World Cup, allowing football enthusiasts to enhance their viewing experience before the tournament kicks off on June 11. In addition to discounted TVs, EE is giving customers the opportunity to win tickets to a Home Nations football match by purchasing any TV from their website by July 19.
The promotion offers 10 pairs of tickets for a Home Nations game of choice between September and December, not related to this year’s World Cup. With discounts of up to £500 on renowned brands like Samsung, Sony, LG, and Hisense, customers can enjoy significant savings.
Among the top deals is the Samsung QN93F QLED Mini LED 4K Ultra HD Smart AI TV at £1,999, down from £2,499, offering exceptional image quality and a generous 75” screen size. On the more affordable end, the Hisense A7QTUK QLED AI Smart TV starts at £309, providing vivid visuals with QLED Color technology and AI 4K Upscaler for enhanced image quality.
EE’s Summer of Sport promotion includes a chance to win tickets to a Home Nations game by purchasing a smart TV before July 19. The sale also features the Samsung Crystal UHD U8020F 4K Smart TV starting at £229, delivering enhanced 4K visuals and immersive audio with the Crystal Processor.
For viewers seeking a high-quality yet budget-friendly option, the 55” Toshiba UV2F LED 4K Ultra HD Smart TV is available at £249, boasting detailed 4K Ultra HD visuals, Dolby Vision, Dolby Atmos sound, and a 20W speaker output. The competition at Sky offers 20% off both Sky Glass smart TVs, with the Sky Glass Air priced at £4.50 per month and the premium Sky Glass Gen 2 at £11 per month.
Amazon has rebranded its Fire TV lineup as Amazon Ember, introducing the Ember Artline model with a design resembling framed artwork and up to £270 in savings. Reviews for the Hisense A7QTUK model highlight its impressive picture quality, sound performance, and ease of use, making it a popular choice among customers.