Meghan Markle is potentially on the path to creating a thriving ‘mega-brand’ through her lifestyle project, As Ever, after being seen socializing with PR powerhouse Emma Grede. The Duchess of Sussex recently attended a dinner hosted by Grede, the brains behind Kim Kardashian’s Skims brand and Khloe Kardashian’s Good American apparel line. The event focused on empowering women and fostering collaboration.
Grede shared glimpses of the evening on her Instagram, showcasing the presence of Meghan and the flowing As Ever Marlborough Sauvignon Blanc. The two women, dressed in their ‘power outfits,’ were photographed together and enjoyed each other’s company during the dinner, toasting with wine.
This isn’t the first time Meghan and Emma have crossed paths. Meghan appeared on Emma’s podcast, Aspire, earlier, discussing her lifestyle brand’s future and subtly addressing the royal family. Following Meghan’s attendance at Paris Fashion Week, speculations arose about her potential venture into the fashion and beauty industry through her brand.
Although there is no official collaboration in the works between As Ever and Grede, PR specialist Chad Teixeira believes Meghan’s strategic appearance at the dinner hints at a possible fashion line launch, with Grede as a valuable collaborator. The carefully curated social media content from the event suggests a deliberate soft-launch strategy.
PR expert Rebecca May also noted Meghan’s intentional networking and strategic connections, indicating a purposeful move towards her next endeavors. The gathering with Emma, known for her successful ventures, signals Meghan’s preparation for what lies ahead in her career.